TARGETING

Franked mail requires repeated exposure both district wide as well as to precise constituencies. It takes a minimum exposure of 2-3 mailings to ensure that the member of Congress is branded to a theme and issue. A mildly aggressive franked mail program combines frequency with targeted quantities, ensuring your constituents are well aware of who their Member of Congress is and what he/she is doing for them.

Focus Your Message!

Plan and target your constituencies with specific messages delivered with repetition. At a minimum we recommend starting with a constituent registered voter file and target universes using geographic, vote history and demographic selects. In addition, we strongly believe in driving website traffic in all direct mail pieces to help internal data building.

Engage Your Target!

Franked mail should strike a balance between the old copy-driven Postal Patron pieces, and pieces that may appear high-end and self-promotional. The design and message should be creative and proactive.

Constituents respond to information that has specific relevance to their lives, which is why targeting is so important. What has your Member done in specific to make their daily lives better?


Strategic Consulting | Office: 202.758.0750